AI SDR Appointment Setter

A solar installation company with 20-50 employees was losing deals because leads went untouched for hours. The sales team of 6 account executives spent 60% of their time on qualification instead of closing. Lead response time averaged 4-6 hours, and 40% of after-hours leads went uncontacted until the next day.

I built a 24/7 AI SDR on n8n that engages every inbound lead within 2 minutes via email or SMS. The AI qualifies leads based on property ownership, energy costs, timeline, and budget — then routes qualified leads to the best available rep and books appointments directly into their Google Calendar.

Lead response time dropped from 4-6 hours to under 2 minutes. Qualification time went from 25 minutes per lead to 3 minutes of AI processing. After-hours lead capture went from 0% to 100%, generating an additional $180K in quarterly revenue. Meetings booked increased from 12-15 to 28-35 per week.

• 24/7 inbound lead capture from Google Ads, Typeform, website forms, and referral submissions
• AI qualification engine engaging leads within 2 minutes via preferred channel (email/SMS)
• Dynamic conversation adaptation based on lead responses and ICP criteria
• Intelligent routing to best-fit sales reps based on territory, workload, and close rates
• Zero-back-and-forth calendar booking directly from rep's Google Calendar
• Qualified meetings +42%, lead qualification time -68%, after-hours revenue +$180K/quarter